If you have an eye for art, chances are you are already pursuing a career in graphic design. But if you have your heart set out in being a freelance graphic designer, then there are a lot of things to consider before starting your business venture.
Starting a graphic design career is nowhere easy, but it is also not impossible. Going freelance requires you to learn the necessary skills, make connections, and compete with your competitors. You will also face many challenges as a freelance graphic designer. To help you navigate some of these challenges, here are some examples and ways you can address each issue:
Funding your essentials
To become a freelance graphic designer, you will need to provide the things you will need out of your own pocket. This means that you are not only responsible for picking out a computer with a discrete graphics card, lots of storage, and the right tools and applications. You will also need to find a way to fund these essentials. If you can, save up enough money to buy a gaming desktop PC. You can also take advantage of a loan or opt for installment plans if you are short on budget.
Showcasing your talent
You may have creative talent. But if you can’t provide proof of your work, how can anyone be enticed to choose you among thousands of other graphic designers? If you can’t showcase your talent, then you will have a hard time gaining clients. What you can do is to start building your portfolio and establishing your personal brand. This way, you can entice clients into paying for your services.
Setting your rates
Being a freelancer allows you to name your price according to your preference. But just because you now have a say on how much you are offering your business does not mean that everyone will agree with your rates. You may have the best graphic design skills in the market. But since you are still starting, do your research on the usual rates of other graphic designers. Charge in the middle, but don’t be afraid to negotiate.
Even the most talented graphic designers can experience creative burnout. This means that even you can experience the lack of interest and extreme tiredness even if this is your passion. This can lead to you slacking off and not being able to meet deadlines. Keep a steady flow of ideas by giving yourself enough breaks and taking time to pursue other hobbies. Reward yourself for every accomplishment and work during your creative hours.
Keeping up with the latest trends
You may have devoted ample time learning the ins and outs of graphic design. But the exciting thing about this is that the trends are ever-changing. If you don’t try to keep up with the latest trends, then you may find it hard to stay competitive and relevant. What you can do is to embrace changes, never stop learning, and focus on developing new skills.
There is no shortcut in becoming a successful freelance graphic designer. You will constantly need to prove your worth, learn new tactics, fight for your rate, and put yourself out there. There will be many challenges that can test your patience, limits, dedication, and skills. Learning how to face these issues head-on will give you a competitive advantage and extra peace of mind.